Services

New customer acquisition and customer retention are like twins, inseparably connected. They only lead to successful conversions when a professional and well-thought-out follow-up takes place after the “door is opened” to potential new customers. Unfortunately, it is often observed in sales that lead follow-up is neglected, pointing to a lack of strategy.

However, customer acquisition is only sustainable if it seamlessly transitions into long-term relationship management. The care and satisfaction of the customer must always come first, as this is the only way to build a lasting and trusting relationship.

The range of customer retention measures is broad and offers numerous opportunities. SABINE GOTTHARDT Business Consulting stands for innovative, intellectually demanding customer retention strategies that set your company apart from the competition and the mainstream. Our measures create a win-win situation for your company and your customers, guaranteeing sustainable added value for both sides – and that is what makes the difference. Naturally, we also place great emphasis on the continuous optimization of our strategies to consistently achieve the best possible results.

Innovative strategies for customer acquisition and retention only reach their full potential when your sales team conveys them to your customers with passion and conviction.

When planning and finalizing your strategies for acquiring and retaining customers, ensure that your sales team is involved. Include them from the outset, take them on the journey, and win them over to the planned initiatives. For a company, there is little more valuable than engaged salespeople who fully identify with the organization.

We support you in inspiring your sales team to embrace new, possibly unfamiliar measures, and in training them to professionally approach both new and existing customers. In doing so, we enhance their motivation and empower them to master the complex art of customer engagement.

Successful customer engagement requires more than technical expertise. It demands a combination of sensitivity, psychological understanding, the ability to inspire, and the skill to convey added value. This ensures that your sales team can competently and sustainably serve your customers, both in acquiring new business and nurturing existing relationships.

Sabine Gotthardt has many years of experience in moderating, giving lectures and delivering presentations at company and customer events. Her personal qualities such as rhetorical talent, strong interpersonal insight, empathy, organizational skills, and a high level of focus ensure that she provides a confident and professional presence as a speaker and moderator.

The organization of client events is one of Sabine Gotthardt’s standout strengths and reflects her exceptional creativity and organizational talent. For example, for the world leading brand Grohe, she developed a dialogue platform for the field of architecture and real estate. Over more than a decade, this internationally oriented platform featured VIP clients from both domestic and international markets as prominent contributors and welcomed hundreds of clients as participants.

Sabine Gotthardt always successfully curated topics that captivated the global architectural and real estate communities. These events not only served as tools for customer acquisition and retention but also played a significant role in positioning Grohe as an internationally recognized cultural brand.

SABINE GOTTHARDT Business Consulting develops customized customer events that not only earn your company a high level of appreciation from your customers, but also enable effective and sustainable customer loyalty.